In a saturated market, standing out isn’t about dancing on camera, it’s about building a brand that speaks before you do. In this half-day masterclass, Jaime Marie breaks down the real, behind-the-scenes strategies she used to build a hair-focused platform that has reached over 2.3 million views and grown an engaged, loyal audience.

This is more than a content class. It’s a branding blueprint built specifically for stylists, taught by someone who’s walked the walk.

Learn how to capture, craft, and convert content that doesn’t just go viral; it builds trust, drives bookings, and grows your business both behind and beyond the chair.

what you’ll learn

✔️ Defining your personal brand: values, voice, vibe, and visual consistency

✔️ Crafting a strategy that aligns with your dream client (not the algorithm)

✔️ Reels that convert: how to film, structure, caption, and hook your audience

✔️ Capturing high-performing content behind the chair without disrupting your flow

✔️ Understanding metrics that actually matter, and what to ignore

✔️ How to turn views into bookings with DM strategy, call-to-action structure, and content categories