hi, I’m Jaime.
After 15 years of being a hairstylist, there is so much that I have learned that has helped me grow to know who I am as an artist, and has set not only my self up for the best success, but also the success of my clients and team. And I’m about to share it all.
About
For over 15 incredible years, I have passionately dedicated myself to the world of hair artistry, making mark as a highly sought after stylist and salon owner. I have made it my mission to provide education and inspiration to fellow stylists. As a dedicated blonde specialist, I have had the privilege of honing my craft and mastering the intricacies of all things blonding and lived-in looks.
As an artist and business owner, I am deeply grateful for every person who supports and believes in my artistry. Your trust fills my heart with joy and purpose, allowing me to pursue my passion and share my creativity with the world.
It is my intention to offer valuable resources and insights to fellow stylists. I aim to foster a community where we can exchange knowledge, celebrate growth and inspire one another. I have made it my mission to inspire and equip you with the tools and knowledge needed to consistently deliver outstanding results. I believe that education is a continuous process, and by sharing what I’ve learned throughout my career, the hope is to elevate our collective skills and ignite a passion for excellence.
So, if you’re looking for new formulations, placements, how to attract new clients, and advice for your blondes and lived-in colours—I got you.
my story
opening my salon
When the doors to Create Space Hair Co. opened in 2021, I don’t know who was more surprised: Me or everyone else around me. Hair was always going to be a temporary way to provide and even once I fell in love with the industry, becoming a business owner did not cross my mind. I am an artist and very content creating behind the chair to help my clients feel renewed and transformed. However, I began to feel an unsettling shift in the industry. Along with the flexibility that drew me in being non-existent, I felt my individual artistry being stripped away with recognition given to the businesses rather than the stylists.
After one too many times of bringing in my kids to work because I just “had to go in” and feeling the effects of business decisions made out of scarcity instead of the best interests of me as the stylist or my client, it was time. I need to make a change that made it possible for me to be in the workforce and motherhood simultaneously. I needed a space where I could be an individual artist and provide for my family. And not just provide, but THRIVE. I wanted to create somewhere where stylists were encouraged to grow something for themselves that didn’t take away their responsibilities of being a partner and being a parent and just being an individual themselves.
I’m going to try not to get emotional writing this next bit. Being a business owner is not always easier (actually it can be pretty freaking hard), but it has become abundantly clear that I made the right decision.
lil’ about me
I am a Blonding and Lived-In Colour Specialist, focusing on looks that last longer. Recently, I have taken a leap into education and am focusing my priorities on growing my educational platform to elevate those around me. But let’s get to know each other beyond the salon, here are the facts you don’t need to know about me, but I’m going to share anyway.
fact 1
Big football fan 🏈. Met my partner at a Super Bowl party and this year we celebrate 10 years married!
fact 2
I never go anywhere without my Starbucks hot sauce packets.
fact 3
I’m on this world for the three T’s: Tacos, Tan lines and Tequila. Nothing makes me happier than a hot sunny destination with a beautiful beach.
fact 4
Yes, I know guac is extra. No, I don’t care.
fact 5
The biggest part of my life you might not see as often on my social, I am mom to two boys. My children compete in high level competitive sports. This means I am out of the country multiple times a month for training and tournaments. Sports is really our life and we wouldn't have it any other way.
fact 6
Three years ago, I started playing golf because I got tired of being the one tagging along to drive the golf cart. Put myself in lessons, so when the weather is nice you’ll find me on the green!
fact 7
I’m a B.C. kid through and through. I pretty much live in the water. If I’m not in the water, I’ll be on the mountains. It’s hard not to be an outdoor kid when you grow up and live in one of the most beautiful places in the world.
my personal hair journey
hair as authentic self expression
Lately, I’ve been thinking about what my younger self would say about where we are today and DAMN, she’d be proud. We’ve been through a lot (and a lot of hairstyles) to get to this authentic place.
My hair has been bleached platinum blonde, dyed every colour from black to red, had some choppy bob cuts, explored every heat styling tool, navigated alopecia and has been the home to some terrible wigs. So, when I tell a client that I understand their hair concerns, I am usually speaking from my personal experience.
It’s only now, 15 years into this industry, I can finally say that I feel I have truly embraced my natural Type 2C hair. While it’s only been a couple years since doing so and it would be easy to say “I wish I did this sooner,” I am truly thankful for every phase of my (hair) journey because it means I can better understand what our clients really need in the chair. It’s not just a root touched up, but a touch up on confidence. It’s not just trimming split ends, but embracing a new season.
hair as a means
Let’s go way back to a time when my relationship with my natural hair was non-existent and it wasn’t unusual to find me flat ironing my hair with a clothing iron on the floor to get it as straight as possible (do NOT do this at home). In the late nineties and early two thousands, straight hair was in and the frizzy hair of my childhood wasn’t going to see the light of day.
And though I’ve always been interested in hair (thank you Barbie), it was never my intended career path. For those who know me, I don’t think it’ll come to much of a surprise that my young theatrical self was going to school for acting. In my senior year of high school that all shifted when I found out I was pregnant. I needed to figure out a way to take care of us both and hair school came into my life for more logistical reasons than passion.
Hair as an insecurity
After my first was born, I started a new hair journey. My struggle with alopecia led to a whole new hair era—one that involved a lot of hoods and some terrible wigs. It was a really hard couple of years as a new, young, single mom in school and it’s safe to say that the stress really took over my body. I would be in the shower and patches of my hair would just fall out into my hands. The more hair I lost, the more I did to make it “look nice.” I bleached it, went blonde, cut it and eventually, ended up having to buzz it all off entirely.
I had used my hair as a way to express myself for years (in hindsight, an unhealthy amount) and at this point of my life, the only thing it represented was a deepest insecurity. I had no idea how my hair was going to grow back after all the damage it had been through and bad wigs and very visible extensions became an everyday accessory.
If you’ve been to Create Hair Space Co., you’ve likely noticed we are extremely passionate about hair education and health. Well, this moment in my life is where that passion first stemmed from. I realized I needed to start truly CARING for my hair, not just its appearance.
I had always approached my hair with “I want to look like this.” *Insert unrealistic Pinterest photo* I was convinced I would have super long and healthy blonde hair (again, thanks Barbie), which now I understand is only possible with extensions. My mindset shift was very much cosmetic surface level to a deep scientistic understanding of individual hair health. Spoiler: Hair health requires you to embrace the hair you have, not the hair you wish you had.
my why
Now is a really good time to introduce you to the perhaps lesser known faces behind Create Space Hair Co., my family. These three humans are the reason I am able to do all the things I need to do on a daily basis and the main reason I can do so with the biggest smile on my face.
Beyond that, they were my inspiration for creating a space where artists could maintain the flexibility to be more than a hairstylist or employee.